Market background
Ten years ago, the domestic market share of domestic rotary drilling rigs was less than 5%, and the market was monopolized by foreign brands. Nowadays, the domestically made rotary drilling rig represented by this company has achieved a gorgeous "counterattack", which not only won the domestic market but also opened an exciting prelude to entering the foreign market. Nowadays, in China, it is hard to see imported rotary drilling rigs, but if you go abroad, it is not difficult for you to find this brand-YG Machinery. At present, YG's rotary drilling rigs have a high domestic market share, constantly setting new records one after another. For example, the domestically-made rotary drilling rig with the largest tonnage exported to Cambodia is sold to Cambodia, demonstrating the strength of a major country's heavy equipment. And our market share in Papua New Guinea ranks first. The two-wheel slot milling machine developed on the basis of the accumulation of rotary drilling rig technology has shaken the monopoly of foreign brands.
Introduction of Rotary Drilling Rig
A rotary drilling rig is a construction machine suitable for hole-forming operations in building foundation engineering. It can be widely used in municipal construction, highway bridges, high-rise buildings, and other foundation construction projects. It is an indispensable machine for high-speed rail, highway, and bridge construction. As early as 1998, YG Group took aim at this kind of infrastructure construction equipment, and it was also the first domestic manufacturer to realize independent research and development and production of rotary drilling rigs. At that time, rotary drilling rigs belonged to a new category of construction machinery, the market was monopolized by foreign brands, and also belonged to YG's "marginal products."
After the establishment of YG Machinery, it adhered to the ideal and belief of "promoting the continuous upgrading of China's basic construction machinery industry". Comparing with international benchmarks, we will continue to innovate and make breakthroughs and promote products to move towards mid-to-high-end products to meet the needs of domestic and foreign users. Today, YG rotary drilling rigs are exported to more than 20 countries and regions around the world. YG rotary drilling rigs also have a huge market share in the Turkish market, which is known for being picky.
YG Machinery
Despite the ups and downs of the construction machinery industry, there is an intangible law among them, that is, companies must find out the real needs of the market in a complicated situation, and can produce products that can really help customers solve construction problems. Foothold. Based on meeting and leading the needs of users, YG Machinery connects multiple narrow product lines in series, stretches vertically, and expands horizontally to form a professional and complete set of solutions. Its complete product spectrum and rich categories on each product line second to none in the industry.
YG Machinery adheres to the innovative concept of "marketization of technology development and technicalization of market development" to firmly promote the supply-side reform of construction machinery products. Starting from the demand side of the construction project, we have developed adaptable and leading engineering machinery products. With the "four-in-one" business model, deep integration of industry chain resources, YG wheeled rotary drilling rig has formed an inseparable strategic cooperative relationship with suppliers, distributors, and users, which has injected a steady stream of strong power into the development of the company and contributed to the entire value of the company. The maximum integration of chain resources has led to the joint improvement of the entire chain. It has extensive reference significance for the R&D production model of the entire manufacturing industry.
At YG, internal R&D is closely integrated with the external market. Product R&D is completely based on the market. Product design and innovation are based on customer needs. What kind of product is developed, product performance, parameters, model, and even pricing are all determined by users. It was decided that the company would never build a car behind closed doors. The reverse product R&D thinking of “marketing technology R&D and technological market development” enabled YG products to open a gap in the weak market at the fastest speed. In YG Machinery, you can see a scene that is very different from other manufacturing companies—technical personnel and sales personnel are "combined into one", and personnel engaged in technology research and development must often go to the market in order to accurately grasp market needs; Sales staff must understand technology, know what kind of products can help customers solve construction problems, and know whether customer needs can be implemented in products. Technicians do not sit behind closed doors at home, but go deep into the market and produce products that meet customer needs.
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